In an increasingly volatile world, the "new normal" means constant adaptation and change, forcing companies to frequently reinvent themselves, their operating model and their go to market strategies. This degree of volatility and change requires thoughtful design, rigorous planning and diligent oversight to manage the risk and to maximize the business outcomes. Today, the rewards of success are more critical than ever and implications of failure more severe. Do not travel this road alone. Travel with a trusted advisor.

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Stakeholder Management

Stakeholder ManagementThe underlying premise of a solid Change Management effort is a comprehensive understanding of the awareness, expectations, and attitude of the critical stakeholders (internal and external) necessary to accomplish the program. Stakeholder management is an element of change management that drives the systematic identification, analysis and planning of actions to communicate with, negotiate with and influence stakeholders to achieve a favorable program impact. Stakeholders are all those who have an interest in the program, a role in the program or are impacted directly by the program. The Stakeholder Management Plan helps address program stakeholder understanding, attitudes and ultimately leverage advocacy and manage resistance to the program outcome. A well done Stakeholder Assessment can also be fully leveraged to support the needs of subsequent Communications, Training, Sponsorship and Transition Planning. In management mode, periodic feedback to the Stakeholder Assessment provides progress reporting and revised focus for follow-up measures to continue addressing gaps and holdouts that might compromise program success or performance.

 

 

 
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Yorktown Group is a management consulting firm located in Pittsburgh, PA